Response Ready is a mobile First Aid / CPR training and consultancy business committed to customer care and convenience. With highly experienced instructors, Response Ready’s training empowers it’s audience with up to date knowledge to aid in a medical emergency before professional help arrives.
With this in mind, the branding should evoke this same ethos – Professionalism, trustworthiness, compassion and empowerment.

The unique design of the logo catches your attention at first glance, its bright red colours, graphic style and modern text gives this logo a contemporary edge.

The icon is a heart and arrow shape coming together to form a cross. The curved edge of the heart and leg of the cross are combined to suggest a capital “R”. The icons shape is indicative of a butterfly: a symbol of transformation.

The design can be used as a whole, or separately depending on what the marketing asset requires along with the additional versatility of stacking the text where favoured.

Designed to be fun, eye-catching and unique in its presence, yet clean, clinical and refined when showcased across all assets of marketing. Featured in a colour palette of vivid orange, deep red, highlighter red and charcoal black.